Case Overview
A Shenzhen company makes consumer and industrial 3D printers and exports to 100+ countries, but its social media presence lagged the leaders: about 40,000 Facebook followers versus nearly 700,000 on Instagram for a top brand. Singoo combined AI Website Builder, a social media solution and content operations to refine content and promotion, extended KOL reach to education and other audiences, and ran ads grouped by model. Deals exceeded tens of millions, up 45.02% year on year.
- Customer
- A 3D printing equipment company in Shenzhen
- Industry
- 3D Printing / 3D Printers
- Products
- Consumer and industrial 3D printers
- Target Markets
- Global (exports to 100+ countries and regions; ads by model and region)
- Client Type
- Brand clients, overseas distributors
Client Background
This Shenzhen 3D printing equipment company has its own technical team and factory and sells to 100+ countries and regions. Its official website was built by Singoo, and its Facebook page has over 40,000 followers. Products come in two lines, compact and industrial, with full certifications and technology patents.
Client Challenges
- Challenge 1
Social media presence well behind the leaders, with fewer followers
- Challenge 2
Content reached narrow audiences, and overseas social media lagged behind
- Challenge 3
Multiple models, regions and platforms made lead targets and budget allocation complex
Solutions
Channel Mix
AI Website Builder (official website) + social media solution + content operations
Differentiated Positioning
Ads highlight the in-house R&D team, focusing on short video platforms
Platform-Specific Content
Publish differentiated content for each platform; expand KOL partnerships and optimize the mix
Refined Ads + Trade Show Tie-ins
Group ads by model with separate budgets; invite different clients by trade show type; set different ad strategies
Business Results
Growth Rate
45.02%YoY Growth
Deals worth tens of millions, up 45.02% year on year
Return
70+ROI
ROI above 70
Owned Channels
~40KFollowers
About 40,000 followers on the Facebook page
Data notes: figures for January–April 2026.
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