Case Overview
An automotive import-export company in western China had “never sold a vehicle” online overseas. Singoo deployed a full-funnel stack of Smart Cloud Site, Smart Cloud Social, TRS short videos and ads on four platforms, with a “single-product focus + professional outsourcing + AI backup” playbook: 1,000+ overseas leads in the first month after launch, 70–80 of them high-quality and actionable. On June 3, 2025, it sold one 15-ton heavy truck to Africa, from a lead that came via TikTok.
- Customer
- An import-export firm in western China
- Industry
- Automotive / Commercial Vehicles
- Products
- Commercial Vehicles (Heavy Trucks)
- Target Markets
- Africa and global markets (ads on Google/Facebook/Instagram/TikTok worldwide)
- Client Type
- Buyers
- Project Duration
- Launched February 2025; first order closed within 4 months
Client Background
An import-export company in western China, helping an automotive company open an online path to overseas markets. Singoo provided the marketing system and promotion services; the company handled the sales leads (one employee working on them in spare time). The partnership began as a trial.
Client Challenges
- Challenge 1
Zero experience selling online overseas; no path, team or methodology
- Challenge 2
Limited budget and awareness: they only wanted short videos. A single channel, or budget spread across many products, rarely delivers results on a tight budget
- Challenge 3
Severe shortage of sales follow-up: just one person handled leads, mostly replying after work, so many late-night leads went cold
Solutions
Full-Funnel Commitment
Focused on results, we advised going beyond short videos; the final setup was Smart Cloud Site (a brand website to capture leads) + Smart Cloud Social + TRS short videos
Multi-Platform Ads
Google, Facebook, Instagram and TikTok ran in parallel to widen reach
Professional Outsourcing
Singoo handled all content operations and ad campaigns, saving the cost of an in-house team and the time spent on trial and error
Presence Matrix
Unified presence across seven platforms: website, Facebook, Instagram, LinkedIn, TikTok, Reels and Shorts
Single-Product Focus
Locked onto a single truck model and concentrated firepower across the site, social media and short videos to build a single-product marketing edge
AI Backup
AI quickly picked up inquiries at night and in the small hours, when no one could reply
Implementation Timeline
- February 20, 2025Smart Cloud Social and TRS projects officially launched
- 1 Month After Launch1,000+ overseas leads captured
- Within 4 MonthsFirst order closed: 1 heavy truck sold to Africa
Business Results
Lead Volume
1000+Leads
1,000+ overseas leads in the first month after launch, 70–80 of them high-quality and actionable
First Order
15-TonHeavy Truck
One 15-ton heavy truck sold to Africa within 4 months, from a TikTok lead
Owned Channels
33000+Followers
33,000+ Facebook + TikTok followers
- No in-house content or ad team needed, saving staffing costs and trial-and-error time
Data notes: leads are sales opportunity leads from the first month after launch; the first order is a single-unit sale.
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