Case Overview
Jiangsu Sfere is a long-established electrical company. Singoo worked on three layers, product, strategy and coordination: an omnichannel matrix of website and social media, a dedicated energy storage page with country targeting tied to 30+ trade shows, and AI background checks and inquiry grading. AI background checks save the client’s contact staff 30% of their time.
- Customer
- Jiangsu Sfere Electric Co., Ltd. (SFERE)
- Industry
- Energy Storage / C&I Storage Integrator
- Products
- Energy storage containers, C&I energy storage cabinets and more
- Target Markets
- Global
- Client Type
- Brand
- Project Duration
- Working with Singoo for five years
Client Background
Sfere is a long-established electrical company focused on electrical components, growing its energy storage business at home and abroad. Offline trade shows are its main export lead source; its export team has several dozen people plus a few local foreign field sales staff.
Client Challenges
- Challenge 1
Many offline trade shows; wanted to strengthen online channels and competitiveness
- Challenge 2
Very dense trade show calendar; follow-up efficiency needed to improve
- Challenge 3
Long, fully manual inquiry flow: main account → background check and first contact → manual spreadsheet → assign to manager → reassign to sales rep. Manual screening needed extra staff and raised costs
Solutions
Product Layer
Multi-product matrix → omnichannel coverage (Google/LinkedIn/Facebook/TikTok)
Strategy Layer
Overseas social media operations → online + offline → country targeting
Coordination Layer
Several client team members work with Singoo’s team; Singoo assigns a project lead and expert operators
AI Efficiency
AI helps screen inquiries and run background checks (saving 30%+ time), then sorts inquiries so sales reps follow only quality ones
Business Results
AI Background Checks
30%+Time Saved
AI background checks save the client’s contact staff 30%+ time (measured)
Inquiry Flow
Inquiry grading + AI routing: sales reps follow only quality inquiries
AI Involved
- Inquiry Screening
- Background Check
- Inquiry Grading
Sales Rep Focus
- Follow Quality Inquiries
Lead Generation System
30+Trade Shows Linked
A combined playbook of online omnichannel + offline trade shows
Data notes: AI efficiency figures are based on the client’s own measurements.
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