Case Overview
Jiangsu Weierneng started exporting in 2012 and moved from trading to manufacturing in 2017, specializing in diesel generator sets. It first worked with Singoo in 2017 on Google Ads + a brand website, then expanded from search ads alone to Google + Facebook + brand website. Its manager says inquiries from the new channels are “fairly targeted, and we’ve already closed deals.”
- Customer
- Jiangsu Weierneng Generator Set Co., Ltd.
- Industry
- Emergency Power / Diesel Generator Sets
- Products
- Diesel generator sets
- Target Markets
- Global
- Client Type
- Brand
- Project Duration
- First project in 2017 (Google + website), later expanded to social media
Client Background
Jiangsu Weierneng Generator Set Co., Ltd. specializes in diesel generator sets. It began exporting in 2012 and in 2017 shifted from trading to manufacturing with its own factory. When the video was filmed it was in its seventh year of production with annual sales above RMB 100 million, and a new plant is now under construction.
Client Challenges
- Challenge 1
Relied on a single platform early on: high single-channel risk and a clear growth ceiling
- Challenge 2
Online lead generation was not run consistently
- Challenge 3
After moving into manufacturing it had to rebuild a client base matched to its own capacity, and lacked advertising expertise in market analysis and product matching
Solutions
First Partnership in 2017
Started with Google Ads and a brand website to build a basic online lead generation and landing base
Partnership Restarted
Thanks to a long relationship, reconnected right away and expanded from search ads alone to multi-channel lead generation
Social Media Added
Started social media lead generation with Facebook, ending reliance on a single platform
Website Upgrade
Upgraded and optimized the existing website to capture and convert more leads
Implementation Timeline
- 2012Started exporting
- 2017Moved from trading to manufacturing; first worked with Singoo on Google + website
- 2022Expanded to Google + Facebook + brand website
Business Results
Channel Mix
Single platform → Google + Facebook + brand website
Before
- Single Platform
Today
- Website
Inquiry Quality
Deals Closed
Inquiries from new channels are “fairly targeted, decent quality”, and deals have been closed
Business Base
100M+CNY
Annual sales above RMB 100 million
Data notes: results are based on feedback in the client testimonial video.
Get a Growth Plan for Your Business
Singoo combines overseas social media marketing, AI brand websites, AI Smart Advertising and the DeepSales AI Sales Agent to give you a complete overseas lead generation and sales conversion funnel.
Book a Demo
