Singoo Explores Global Growth for Energy Storage Companies at the 16th China International Energy Storage Conference

From August 9th to 11th, the 16th China International Energy Storage Conference and Exhibition (CIES 2026) was held in Hangzhou. Singoo presented its full-process solution for energy storage overseas marketing at the conference, and had in-depth exchanges with energy storage industry chain companies, industry experts and ecological partners to jointly explore new paths for Chinese energy storage companies to expand into the global market.

As a highly influential annual event in the domestic energy storage industry, this conference, with the theme of "Source, Grid, Load, Storage and Computational Power Collaboration", will focus on exchanges on topics such as technological innovation, industrial collaboration and global development, and build a platform for resource links, achievement display and cooperation negotiation for all parties in the industry chain.

Global demand is accelerating, and energy storage companies are facing new opportunities to go overseas.

Against the background of the acceleration of global energy transformation, the scale of renewable energy applications continues to expand. The importance of energy storage in promoting the consumption of new energy, ensuring the stability of the power system and improving energy utilization efficiency has become increasingly prominent, and global market demand continues to be released.

With their continuously improving technical capabilities, product strength and project experience, more and more Chinese energy storage companies are accelerating their overseas market deployment. However, energy storage companies going global are not simply selling products overseas. They also need to face a series of practical issues such as target market selection, brand trust establishment, channel resource linking, and continuous conversion of business opportunities.

How to determine target markets with greater potential? How to let overseas customers quickly understand and trust the company? How to accurately reach investors, distributors, EPCs and project developers? How to turn marketing leads into real business opportunities? These issues have become the focus of energy storage companies at the conference, and they are also the core content of Singoo’s exchanges with industry partners.

Focus on four major sectors to create a full-process solution for overseas marketing of energy storage

During the conference, Singoo demonstrated a full-process overseas marketing solution for energy storage companies, focusing on four major areas: overseas market insights, global brand trust system construction, overseas channel expansion and precise customer acquisition, and full-cycle exhibition marketing, and provided one-on-one consultation to the companies present.

In terms of overseas market insights, Singoo conducts research based on global industry information and focuses on the energy storage policies, market conditions, competition situation and project needs of the target market, assists enterprises in conducting market feasibility studies, risk predictions and target market screening, and provides decision-making support for overseas layout.

In terms of global brand building, Singoo combines the attributes of the energy storage industry and uses human-machine collaboration to help companies build a professional, localized, and traceable overseas brand content matrix. It also cooperates with the normal operation of overseas social media to continue to deliver product value and accumulate brand reputation, so that overseas customers can "see, trust, and remember."

In terms of overseas channel expansion, Singoo relies on AI global matching capabilities to reach target customer groups such as overseas investors, partners, channel dealers, EPCs and project developers through multi-channel collaboration, helping companies improve customer development efficiency and continue to explore global cooperation opportunities.

In response to the marketing needs of enterprises participating in overseas exhibitions, Singoo also provides full-cycle operation services before, during and after the exhibition. Through online traffic diversion and market warm-up before the exhibition, accurate docking and content dissemination during the exhibition, and post-exhibition lead cultivation and continuous follow-up, we will further amplify the exposure of the exhibition and promote the transformation of exhibition traffic into effective business opportunities.

From exporting products to exporting systems, global competition has entered a new stage

During the three-day conference, Singoo had face-to-face communications with many energy storage companies and industry partners. Although the issues that companies are concerned about each have different focuses, they all reflect a trend: the global development of Chinese energy storage companies is gradually moving from a single "product overseas" to a new stage of collaborative construction of brands, channels and marketing systems.

At present, many energy storage companies already have relatively mature technical capabilities, product systems and project experience. However, when entering overseas markets, they still face challenges such as insufficient brand recognition, difficulty in reaching target customers, low lead follow-up efficiency, and insufficient coordination between marketing and sales.

This means that if companies want to achieve long-term growth in overseas markets, it is no longer possible to meet development needs by relying solely on a single channel or phased promotion. Establishing a complete system covering market insight, brand building, accurate customer acquisition, lead cultivation and business opportunity conversion will become an important support for energy storage companies to enhance their global market competitiveness.

This participation not only established a platform for in-depth exchanges between Singoo and industry partners, but also allowed Singoo to further understand the real needs of energy storage companies in the global development, and accumulated first-line feedback for subsequent optimization of solutions and service capabilities.

Deeply cultivate energy storage overseas marketing to help enterprises achieve sustainable growth

Singoo said that going global is not a short-term sprint, but a growth project that requires long-term investment, continuous operations and system construction. From market research and judgment to brand building, from customer acquisition to business opportunity conversion, every link requires professional and efficient marketing capabilities to provide support.

In the future, Singoo will continue to delve into overseas marketing in the energy storage industry, leverage AI technology and global digital marketing capabilities to help more companies move from "finding markets" to "building brands", from "acquiring customers" to "promoting transformation", and gradually build a more complete, efficient and sustainable global growth system.

As the global energy transformation continues to deepen, Chinese energy storage companies are accelerating their pace towards the world. Singoo looks forward to working with more industry partners to jointly link global resources, expand international markets, and inject new growth momentum into the global development of China's energy storage industry.