Leading B2B Overseas Marketing Platforms Share Insights at the East China Fair

On March 2, the special forum "Exhibition + Internet Helps China's Foreign Trade Go Global", hosted by the China East China Import and Export Fair and co-organized by Singoo, came to a successful conclusion in Hall E6 of the Shanghai New International Expo Center. B2B overseas mainstream marketing channels and more than 400 foreign trade people on site opened the forum to explore the blue ocean market for foreign trade. The venue was very popular and the seats were packed. The guests at the scene showed their "special skills" on how B2B companies can conduct efficient and precise marketing under the new situation of foreign trade, and gave the foreign trade companies present one good recipe after another, which brought in a lot of benefits!

Special guests Morning Session Secretary General of Pudong E-commerce Industry Association Huang Yue, Channel General Manager of Google Greater China Bai Yong General Manager of Shanghai Zeji Textile Co., Ltd. Shen Ting Chairman of Wuxi Jinming Jiande Technology Co., Ltd. Liu Xuexu, Google Overseas Marketing Expert Huang Yan Afternoon Session Facebook Greater China Business Development Manager Michael Chen Facebook China SME Industry Director Zhang Haoyang General Manager of Shanghai Huajiao Exhibition Management Service Co., Ltd. Fan Chenping Marketing Director of Shanghai Topow Industrial Co., Ltd. James Yang Shanghai Singoo Information Technology Co., Ltd. CTO Jiang Lei Conference Highlights The mainstream channels of B2B overseas marketing (intelligent search, social media marketing, exhibition marketing, marketing SaaS tools) gathered at the China Fair, which can be called the "Huashan Swordsmanship in the B2B overseas marketing world". Singoo, Google and Facebook officially jointly organized a special event for foreign trade B2B overseas transformation to bring new foreign trade marketing solutions (intelligent integration of marketing tools and traffic channels) with a strong guest lineup. There are not only Google and Facebook foreign trade marketing experts, the person in charge of the China Trade Fair host, and the co-founder of Singoo, but also very powerful and representative foreign trade market experts in the B2B industry. Highlights 1 Huang Yue’s speech

Secretary General of Shanghai Pudong New Area E-Commerce Industry Association

Key points: Secretary-General Huang fully recognized this forum and the development of Singoo, and said that with the development of mobile Internet, Internet big data marketing will definitely become the mainstream foreign trade marketing method, and enterprises must make full use of intelligent marketing methods to seize the foreign trade blue ocean market. 2 Baiyong

Google Greater China Channel General Manager

Senior Internet marketing expert with 10 years of working experience at Intel Corporation. He has served as Asia Pacific e-commerce project manager, China channel business unit marketing manager, Asia Pacific data center solution business development director, etc. Since 2011, he has served as the general manager of the channel business unit in Google Greater China. He has rich practical experience and profound insights in Internet marketing, promotion and other fields.

Topic: Marketing Trends in the Digital Economy Era Key Points: The scale of the Internet and digital marketing technology are creating unlimited possibilities for cross-border e-commerce. Google machine learning is solving complex problems for many exporters, and SaaS tools are used to achieve precise and intelligent placement for each customer through unique associated signals and personalized bidding. Traditional industries also have unlimited Internet business opportunities. 3 Shen Ting

General Manager of Shanghai Zeji Textile Co., Ltd.

Director of the Cross-border Working Committee of the China Electronics Chamber of Commerce, Executive Chairman of the Shanghai Maritime Chamber of Commerce Topic: Intelligent search helps me sell to the world Key points: Use intelligent marketing thinking to achieve rapid breakthroughs for enterprises, with more than 150 high-quality inquiries per month, and annual Internet turnover of nearly 30 million yuan, among which the customers from intelligent search are highly targeted. Zeji's secret is to use marketing SaaS tools to integrate and track the traffic of websites, Google and other marketing channels, and carry out very targeted and precise delivery. 4 Liu Xuexu

Chairman of Wuxi Jinming Jiande Technology Co., Ltd.

Executive Chairman of Jiangsu Provincial Cross-Border Chamber of Commerce Alliance, Honorary President of Wuxi Cross-Border Online Commerce Chamber of Commerce, Vice President of Wuxi Shandong General Chamber of Commerce, 2015 East China Lion Competition (Overall Champion) Theme: Search marketing with smart station groups to help quickly close overseas orders Key points: Mr. Liu shared how to use multiple platforms with the same product to seize high-quality Internet traffic and accumulate his own big data marketing pool. The methods include: (1) Building nearly 10 smart websites with the same product from different market perspectives; (2) Each website places Google precise search ads with different customer demands to quickly seize search resources; (3) Polish the wolf-like combat team from the details, introduce competition, and use tools to operate these 10 platforms efficiently and at low cost. 5 Jiang Lei

Product Director, Shanghai Singoo Technology

12 years of overseas marketing experience, senior overseas marketing product expert, co-founder of Shanghai Singoo, responsible for "Singoo" product planning and design.

Topic: Singoo empowers intelligent search and facilitates refined foreign trade marketing. Key points: (1) How to integrate Google and website data through the Singoo platform? (2) Generate B2B buyer recommendation models and customer departure intention detection based on core event data to improve conversions; (3) Core event data is directly associated with Google Ads accounts so that every keyword and every advertisement can maximize its effectiveness; (4) How an intelligent website can achieve the company's own data marketing platform. 6 Huang Yan

Google's overseas expansion expert in Greater China

He has worked for IT companies such as IBM, Lenovo, and Hitachi Data as consulting sales and product managers. He is currently the development manager of Google East China and has extensive experience in traditional enterprise Internet marketing.

Topic: Google helps foreign trade go global Key points: Several major advertising media resources of Google Ads, search covers more than 200 countries or regions and 132 languages, GDN + Gmail covers 90% of the world's Internet users across devices, and YouTube videos. About one-third of the online population spends a total of hundreds of millions of hours on YouTube every day; Remarketing ads: Activate high-intent customers who have visited you. 7 Michael Chen

Facebook Greater China Business Development Manager

Graduated from Zhejiang University and Fudan University, he has focused on the digital marketing industry for many years. He accumulated rich experience in brand integrated marketing while working at Baidu. As one of the earliest mainland employees to join Facebook’s small and medium-sized enterprise department in Singapore, he has comprehensively promoted the popularity of Facebook advertising in China’s overseas industry through channel development, organized nearly a hundred online and offline business activities, and is committed to making China “intelligent” and “selling” to the world.

Topic: Facebook helps China’s foreign trade go global Key points: China’s traditional B2B foreign trade export opportunities and the importance of digital development. Facebook has corresponding marketing tools, measurement solutions and precise positioning for a variety of advertising goals, real results and different purchasing stages, making it truly people-oriented and targeted. 8 Zhang Haoyang

Facebook China SME Industry Director

Graduated with first place from the National University of Singapore, worked as a management consultant in Singapore and a product manager in Silicon Valley in the United States. In recent years, it has been committed to helping more Chinese manufacturing go global through Facebook. Topic: Understand the logic of Facebook advertising in seconds Key points: Lead advertising is a powerful tool for you to develop more potential customers. Use Lead Ads to increase the number of potential customers, and create video advertising creatives to attract more customers. Facebook ads require a "flesh and blood" landing page, or a social homepage managed by a dedicated person, or a corporate website that can capture customer access behavior, and then use marketing tools to summarize and analyze some trivial information and extract the most valuable information, so that it can be delivered efficiently and accurately. 9 Jiang Lei

Product Director, Shanghai Singoo Technology

12 years of overseas marketing experience, senior overseas marketing expert, co-founder of Shanghai Singoo, responsible for "Singoo" product planning and design.

Theme: Overseas social networking + Singoo helps buyers at the China Fair to close deals quickly Key points: Mr. Jiang started from the following three points: (1) building a marketing pool that can provide timely interactive communication; (2) building a refined operating model; (3) how to use Singoo intelligent social networking and mobile APP to achieve intelligent, efficient and low-cost operational marketing channels. Singoo can help B2B foreign trade merchants establish their own foreign trade marketing big data management platform. From the perspective of Facebook posts, leads, audience management, and website-based marketing, Singoo turns social traffic into inquiries, obtains high-quality orders quickly and at low cost, fully mobilizes the enthusiasm of foreign traders, and leads foreign traders into the era of intelligent ordering. 10 Fan Chenping

General Manager of Shanghai Huajiao Exhibition Management Service Co., Ltd.

With 13 years of experience in the exhibition industry, he is responsible for the invitation of domestic and foreign buyers at the China Fair and major on-site events.

Topic: How the China Fair brought overseas buyers through social marketing Key points: In just over 2 months, Facebook marketing was used to bring 33,000 professional exhibition fans to the China Fair, and more than 2 million exposures were obtained. More than 1,500 people registered for the exhibition through the homepage. At the same time, the analysis and precise positioning of Facebook marketing data were collected through the Singoo platform, achieving low consumption and high traffic, allowing the exhibition and social interaction to perfectly interact and combine. 11 James Yang

Shanghai Topway Industrial Co., Ltd. Marketing Director

Topic: How overseas social media helps me efficiently close deals with customers. Key points: It mainly shares how orders such as Ecuador’s US$100,000, Afghanistan’s US$500,000, and Egypt’s US$80,000 were obtained through Singoo’s Facebook precision advertising operation. The details of the customer case in Ecuador are as follows: A post published on January 21, 2019, reached 125,081 people and had 8,838 interactions as of February 28. The precise placement of this post in Ecuador enabled a local dealer to open 5 clinics and obtain orders of more than 100,000 US dollars. This was due to the precise placement of ads and the high-quality conversion of form ads. 12

Facebook’s “Traditional B2B Foreign Trade Overseas Marketing Manual” released

Full of useful information: China’s traditional B2B foreign trade development trends and export business opportunities, the importance of digital development, Facebook is an indispensable platform for your overseas marketing, China’s traditional B2B foreign trade marketing solution 4W-When, Who, What, Where, successful cases covering the machinery manufacturing and agricultural products industries, Facebook’s quick start tool for overseas marketing. During the exhibition (3.1-3.4) Welcome to Singoo booth E6 Hall E42-E43

Communicate and share marketing solutions for traditional Chinese B2B foreign trade

13 Q&A

There were two rounds of Q&A in the meeting. Google overseas marketing expert Huang Yan, Wuxi Jinming Jiande Technology Co., Ltd. Chairman Liu Xuexu, Facebook China SME Industry Director Zhang Haoyang, Shanghai Topow Industrial Co., Ltd. Marketing Director James Yang and Shanghai Singoo Information Technology Co., Ltd. CTO Jiang Lei and other guests personally answered everyone's questions, and many lucky viewers received a lot of useful information.

The Singoo "Exhibition + Internet Helps China's Foreign Trade Go Global" event preparatory team sincerely thanks the China Trade Fair, partners, fraternal organizations and people from all walks of life for their participation, care and support in this meeting. Once again, I wish every brother and friend to seize the blue ocean opportunity of new foreign trade marketing and go further and better on the path of Made in China going global. At the same time, I would like to express my gratitude again to all the partners who enthusiastically supported this conference! Finally, let us pay tribute to the staff and volunteers who worked hard for the conference, thank you!

With the substantial growth of China's import and export trade and the rapid development of the Internet, it has become imperative for traditional B2B foreign trade merchants to use digital marketing platforms such as Google and Facebook to achieve business growth. If you want to learn more about traditional B2B foreign trade overseas marketing tips or establish cooperation with Singoo, please call: 17721188551 (synchronized with WeChat)