Over 160 Inquiries on Day One of TikTok: Why Chinese Three-Wheelers Are Gaining Global Attention

Short videos and cross-border e-commerce are frequently out of the industry, and domestically produced “three-bounce” products have become “top-tier” overseas.

"Please pay attention when reversing, please pay attention when reversing..." the magical reminder sounded on the streets of foreign countries. Recently, on the short video platform TikTok, the familiar "Sanbengzi" has become the "top trend" on foreign streets and the "Dream Car" of many European and American consumers. Since 2024, the number of Chinese-made electric tricycles ordered by consumers in foreign markets from various e-commerce platforms has continued to surge. The "Sanbengzi" that originally cost a few thousand yuan in China arrived in the United States, and its worth has soared to between 7,000 and 12,000 US dollars.In 2023, China's cross-border e-commerce import and export volume will be 2.38 trillion, a year-on-year increase of 15.6%. Among them, exports were 1.83 trillion yuan, a year-on-year increase of 19.6%. Since 2017, China’s cross-border e-commerce has grown nearly 10 times in five years. It is expected that by 2024, China's cross-border e-commerce export market will reach 2.95 trillion yuan, which is undoubtedly a huge development opportunity for Chinese enterprises.

Cross-border e-commerce has become a new shopping choice for more consumers, and short video marketing, as an important way of cross-border e-commerce marketing, can express richer content in a short time and bring stronger sensory stimulation to the audience; compared with traditional video social platforms, short videos can make better use of fragmented time and provide users with a faster and more portable entertainment method. Overseas short video platforms not only have a huge user base, but also have high stickiness and user participation. The rise of these platforms has undoubtedly brought a new stage for enterprises. In the first half of this year, the domestically produced "Sanbengzi" has become the "top class" in overseas markets.

Tried TikTok for the first time and received 160 inquiries on the first day

The company we are going to introduce today is also making tricycles. As our old customer, the company has been deeply involved in the foreign trade industry for more than 20 years. We also cooperated with us on the Google independent website many years ago. In the early years, we worked on car interiors and some B2B platforms. The person in charge of the company recalled that in those days, as long as you hung pictures, potential customers would come to you, making it easy to acquire customers. However, in the past two years, after constantly trying new marketing strategies and spending a lot of time, energy and money on operations, it is still difficult to find target customers? The changes in the market have left everyone confused: "I don't know where our customers have gone."

Fortunately, the popularity of overseas short videos and cross-border e-commerce in recent years has allowed company directors to see new trends and want to seize the opportunity of short videos and explore them again. After the release of our SingooCloud short video marketing tool, after a series of in-depth exchanges and field visits, they chose to work with Singoo again to jointly explore short video marketing.

After several days of careful preparation, the customer's TikTok was successfully launched on April 26. On the first day of launch, it received 160 inquiries. The customer was shocked by the powerful functions of Singoo tools, and also deeply realized the huge potential and hot trend of short video marketing.

Singoo SingooCloud not only solves customers' problems in video production, but also provides one-stop solutions such as comment reply and account management. Faced with the influx of clues, the client felt both excited and overwhelmed. The customer said that until 2 a.m., he was still dealing with calls from Kazakhstan.

Where the traffic is, the customers are there. The positive response from customers and the enthusiastic response from the market also provide us with valuable reference and inspiration. In the new era of digital marketing, short videos have become a new bridge connecting enterprises and global customers. Through content creation, businesses can market through short videos. SingooCloud is a one-stop marketing tool that uses short videos to go global and uses AI technology to help companies improve efficiency and achieve efficient overseas marketing.

Whether it is a foreign trade company that wants to go overseas or a merchant that plans to enter overseas markets, SingooCloud will be your tool to reduce costs and increase efficiency. With the help of AI, your short video operation will be more professional and efficient, and you can easily achieve one-click operation and win overseas markets. Let us seize the trend of overseas short videos and move towards a broader international market!

Follow us to learn more about SingooCloud product details, and let’s join hands with AI short videos to go overseas in a new era!