Two Months on Facebook Lead to Orders Worth Over RMB 2 Million

Many foreign trade companies hope to get more inquiries and close deals through online marketing.

However, many customers have reported that online marketing is difficult, there are not enough inquiries, and the quality is not high enough...

In the process of online marketing, we need to constantly try and explore.

However, the quality of inquiries will be affected by many practical factors, and the establishment of relationships with major customers will not be achieved overnight.

So, how should foreign trade companies lay out marketing plans, follow up on inquiries, and connect with customers?

Today, let us walk into Wuxi Xingzhida Technology Co., Ltd.

Let’s take a look at this company that was only established for more than a year.

How did this company plan its marketing, handle inquiries and follow up with customers to secure orders worth more than RMB 2 million in just two months?

1. Build bridges with the government, get to know Singoo, and explore new channels for foreign trade marketing

Wuxi Xingzhida Technology Co., Ltd. was established on September 23, 2022.

It mainly produces lighting, stage truss, audio and LED screens and other products, providing one-stop event equipment solutions.

When the company was founded, although it had been planning some online operation strategies,

But it never unfolded.

May 17, 2023

General Manager Qin got to know Singoo through the public service platform of Wuxi Municipal Commerce Bureau.

And successfully signed the website project through the recommendation of Wuxi Binhu District Commerce Bureau.

Subsequently, the company’s overseas official website was established and online marketing was officially laid out.

Get to know Singoo through the Wuxi Commerce Bureau public service platform

After building the official website, we collaborated with Singoo again on the Facebook project on October 8th.

The advertising promotion plan was launched ten days after the cooperation.

On December 16, 2023, after Singoo operated Facebook for nearly 2 months,

It has achieved initial results, with 1.2W fans and more than 400 inquiries, achieving good conversions.

The company has now closed orders worth more than RMB 2 million.

2. Cooperate with each other and continuously adjust “get the results after settling”

Since Mr. Qin has participated in many online operation-related trainings before,

In addition, I have some experience in foreign trade, so I attach great importance to the field of online marketing.

After building the official website, we quickly launched the layout on social media and updated social media promotion content in a timely manner.

And quickly update relevant materials such as factory production status and design plans.

During this period, I also continuously communicated with Singoo’s professional operators many times to optimize the delivery strategy.

In the early stage of operation, the main focus is on growing fans. After accumulating a certain number of fans, you can then do form advertising;

Currently, we can receive up to 400 inquiries per month.

In the marketing process, continuous cooperation and optimization

3. Pay attention to inquiries and mark them well. Small customers can also become big customers.

In the marketing process, every inquiry is the result of capital investment and may lead to the completion of an order.

Therefore, we pay attention to every inquiry and do a good job of following up on clues, labeling,

All can lay a solid foundation for data accumulation and later transactions.

After getting the inquiry, Mr. Qin also attached great importance to marking the inquiry.

After understanding every customer who comes to consult, we will make a quality mark.

For customers with clear needs and relevant details, they will be marked as Grade A customers and will be followed up accordingly.

We also track C-level customers who don’t know what they want.

Observe whether it can be converted into target customers later.

Tag inquiries and don’t treat customers differently

Mr. Qin also said when sharing: "Every inquiry we make does not come out of thin air, but comes from advertising recharge."

Because in my previous business experience, some customers started with small orders, continued to close deals, and finally became large customers and old customers.

Therefore, for customers who have been following up, they respond promptly and answer all questions.

4 Regular review and continuous follow-up to successfully obtain the "expired order"

According to Mr. Qin’s recollection, the order for this transaction has been contacted since early November.

After adding the customer's WhatsApp, the customer did not say the quantity he wanted at first, but just stated some of his needs.

After solving the customer's problem, the customer did not respond for two consecutive weeks.

But instead of giving up, they chose to take the initiative and seek feedback again.

The hard work paid off. After taking the initiative, the customer started discussions the next day and increased their quotation requirements.

After preparing a complete quotation for the customer’s project, the two sides reached an agreement on orders totaling more than RMB 2 million.

Mr. Qin said: "During the follow-up process, there were moments of joy and sadness, and anxious waiting, but the whole process was very smooth."

The smooth closing of orders requires not only the execution of marketing strategies and advertising, but also the initiative, patience and attention behind the Xingzhida team.

Facebook transaction experience sharing

Marketing requires companies to constantly try and explore.

As a professional organization that provides marketing solutions to Chinese foreign trade B2B companies, Singoo is committed to providing Chinese companies with better international market expansion opportunities.

In the fourteen years since its establishment, we have served thousands of companies. We not only provide a one-stop marketing management system, but also help companies formulate appropriate marketing strategies and help everyone avoid detours.

Under the guidance of Singoo's professional team, Wuxi Xingzhida Technology Co., Ltd. can better utilize online platforms to achieve development and explore overseas markets.

If you also want to expand your business through online marketing, come and contact us to get an exclusive overseas customer acquisition plan, and let us open a new chapter in the global market together!